NL How to leverage these channels to drive engagement͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ Hey, ya’ll! 👋In the marketing world it feels like just as you've mastered one channel, something new and shiny comes along. SMS marketing is the (relatively) new kid on the block, and it can be tough to get your head around.Butemail and SMS marketing are the dynamic duo you need if you want to drive customer engagement and make the most of your digital marketing budget.In a world where every click counts, mastering these two powerhouse tools is crucial.So today we’ll be breaking down the convergence of email and SMS marketing, equipping you with foundational strategies to set you up for success. ✨ CEO ChroniclesWhen was the last time you did a little housekeeping on your contact list?If it’s been a minute—that’s okay, it happens to the best of us. A cluttered contact list can dilute the impact of your email and SMS campaigns.Cleaning it up ensures that you're targeting individuals who are genuinely interested in your offerings, leading to higher open rates, click-throughs, and ultimately, conversions. Now let’s get into how you can use Email and SMS to drive growth. 👇 How to Use Email And SMS Marketing to Grow Your eCommerce Store Differences between Email and SMS marketingEmail and SMS marketing campaigns are slightly different beasts and can be used to fulfill complementary purposes in your business.Here are the two main considerations:Differences in real estateSMS allots 160 characters (plus, MMS for images or GIFs). So, when thinking about your SMS strategy, your text message campaigns must be clear, concise, and clever to catch people’s attention.With an email you have more space to play. This is the preferred method for long form content. You can take more time to educate them about your brand, or give more information about an event or product.Quick communications that drive actionSMS marketing is great for driving quick action. When you want someone to read a whole message (it’s only 160 characters, after all!) and click on a link, they should be your first choice.Similarities between SMS & Email MarketingBoth are permission-basedWith bothemail and SMS marketing, your customers are giving you permission to contact them. Whether this is through an online sign-up form, or by ticking a box on a checkout page, you have their consent to get in touch with relevant information. This immediately moves you from the “annoying spam” column in their heads, to the “people I’m interested in hearing from” column. And they will be much more likely to read your communications, and engage with them.They work well for higher quality leadsAs these customers have given you their consent to get in touch, they’ve shown an interest in your brand. They like your products, they think what you have to say is interesting, and they want to know more about what you offer.All these things mean they’re more likely to make a purchase when invited to. You can talk to them in a different way than your social media followers, or the people who come across you in a Google search.And segmentation options for both enable you to put information in front of different customers that they really want to see, shortening the path to conversion. Which is Better: Email or SMS marketing?It’s not really a question of which mode of communication is better. Rather, you should be thinking about which one would be most effective in each circumstance, as they’re both great for almost everything.Email would be the preferred channel for multi product launches, quizzes, or longer form educational content. While SMS can provide an extra layer of customer support in real time, which offers a more conversational approach. This can include quick reminders for coupon usage or flash sales.Unsure? Here are some ideas for when to use which marketing channel:Email marketing is a good choice for:Abandoned cart reminders: Encourage customers to complete their purchase by highlighting items left in their cartWelcome emails: Set the tone by greeting new subscribers, introducing them to your brand, and sharing a special offerPost-purchase: Follow up with your customers by thanking them for their purchase and recommending similar productsLaunching multiple new products or offers: You can lay out product specifications, explain new features, and paint a picture of the benefitsSending image or video-rich content Regular newsletters: If you want to tell stories about your brand or offersFeedback requests: Where you want to gather more information from a customerReengagement campaign: If you haven’t heard from a customer in a while, an SMS message might feel a little out of the blueSMS marketing is a good choice for:Time sensitive information: Such as flash sales or unexpected opportunities that need fast actionWhen you’re sending reminders: Giving your customers a little nudge that an event is coming up, or a sale is almost over doesn’t take many charactersReal-time communication: Two-way SMS means you can quickly answer customer concerns in a more human wayPost email follow up: Keep contacts who clicked on a recent email engaged with more targeted content on the products they loveBenefits of using Email and SMS marketing togetherEmail and SMS marketing have their own specific strengths. But, like the Power Rangers, their real power comes when they’re used together!So, what are these combined strengths? Read on to find out!Take advantage of Omnichannel customer engagementBeing able to communicate with customers across both channels increases your reach. All customers are different. Some like email and never answer their text messages. Others love SMS, and stay clear of their inbox. And people react to channels in different ways. Using both email and SMS messages means you cover all bases. Your customers don’t miss out on a launch or important product information. And you don’t miss a chance to build trust and increase conversions.Share customer data across both channels And, with the increased engagement you get from using multiple channels of communication, you get more contextual data to analyze and leverage.With Sendlane’s real-time analytics, you can pull customer data from email and SMS engagement to inform your marketing strategy.By seamlessly unifying these channels and utilizing strategies like tagging, you can gain deeper insights into customer preferences and behaviors, enabling them to deliver highly personalized and targeted communication. The key to harnessing the combined power of email and SMS marketing for your eCommerce store is to play to the individual strengths of each channel of communication.Using bothemail and SMSincreases brand recognition, enriches customer experience, and has improved response rates when compared to using a single channel.Here's an example:You're promoting an upcoming shoe sale:1. Set up a series of email campaigns telling subscribers about the sale with link tagging set up 2. Use your analytics to see those who engaged 3. Send a targeted SMS to the contacts that clicked on specific products in your email campaign 4. Follow up with another targeted email on that same product 5. Send a follow-up SMS reminding them of the sale w/ targeted imagery 6. Create FOMO by sending a 'last call' emailHarness the Power of Email and SMSYou’re convinced! Email and SMS are the future!By extracting contextual data from email and SMS marketing, businesses can effectively target customers based on various factors such as Average Order Value (AOV), Lifetime Value (LTV), product interests, and more. This personalized approach not only enhances engagement but also fosters loyalty and drives long-term business growth.Usingemail and SMS marketingtogether is the most effective way of doing this.As always, thank you for joining us for today’s DTC Rundown!We hope you enjoyed diving into today’s content! Pass the wisdom along to your pals and co-workers who'd dig it just as much as you did!Have a great weekend and we’ll see ya next time! 👋 Terms & ConditionsSupportBlog Sendlane 2712 Loker Avenue West #1107, Carlsbad, CA, United States, 92010 To update or remove your contact information please Manage Your Subscription.