Happy Friday, marketing peeps!
Whether scrolling for deals on Cyber Monday or looking for the perfect, last-minute gift on Christmas Eve, many of us now use our mobiles to buy products. π²
Itβs also no lie that we splurge on gifts during the holidays.Data from Adobe shows that online holiday spending hit $211.7 billion in 2022 and is projected to reach $221.8 billion in 2023. For you eCom brands, these numbers show an opportunity to capitalize on spending by reminding customers of sales and last-minute gift ideas where they'll see itβon their phones.
Holiday SMS campaigns can reach customers even when cooking their Thanksgiving turkey or pounding the pavement looking for last-minute Christmas gifts.Β π
In this newsy, we'll show you 6 ways to target customers on the three biggest holidays this season: Black Friday/Cyber Monday, Thanksgiving and Christmas.
Before we dive in⦠we wanted to drop a few recent resources. We joined our friends at Outgrow for afree masterclass series!
And ICYMI: Jimmy Kim hung out with Nick Shackelford at Grow LA, catch up and watch their session on Youtubewhere they share their hacks for optimizing your email marketing strategy. π§
Now, letβs dive in π
SMS Examples to Sell More This Holiday Season
Why Holiday SMS can be your secret sauce for more sales this holiday season
We shop on our phones. A lot.Β
In 2022, 48% of holiday spending was done from a smartphone. Studies show that by 2025, mobile shopping (or Mcommerce) will account fornearly half of all eCommerce salesin America.Β π°
SMS marketing makes sense for your bottom line. But there's another reason to launch SMS campaigns this holiday season: some customers prefer it.
Research showsalmost two-thirds (63%) would switch to a company that offered SMS as a communication channel. π€³
And sites like Facebook and Instagram make it easier to capitalize onsocial commerce.Β
Thanks to optimized checkouts and one-click pay options like Apple and Google Pay, customers can quickly buy items they need during a busy holiday period without spending time filling out customer forms or payment details.
All of this can now be done over mobile, but getting your customer to the checkout usingSMS marketing still takes the same effort as any other strategy.Β
6 Best Holiday SMS Examplesπ¨βπ»
Cyber Monday is now the biggest online shopping day for eCommerce brands. And Black Friday isn't far behind.Β
βAccording to Shopify, customers spent $6.3 billion over the holiday in the US alone, with average cart prices hitting $100. And data from Salesforce showed SMS marketing played a big part in the lead-up to the weekend, with messaging growing by 101% as Cyber Week hit.
SMS example #1: Build customers a helpful shopping list
Kickstart your BFCMSMS campaign with a simple strategy: be helpful.Β
You've probably got hundreds (or thousands) of products discounted over BFCM weekend. Put together a list with your best discounts and split it into categories (i.e., shoes, t-shirts) to help shoppers find items easily. ποΈ
Here's howDressUp does it:
SMS example #2: Offer discounts and bundles to help customers save
Everyone loves a discount.Β
For BFCM, it's not unusual for brands to go big and slash prices by 40-70% over the weekend. Take this example fromOld Navy:
Along with 50% off online purchases, customers can save big if they add a pair of the store's PJs to their baskets. The brilliant part of structuring BFCM deals like this is you can offer large discounts on products with a high-profit margin to keep revenue healthy. πΈΒ
Plus, with this kind of discount strategy, you can customize it for yourBFCM campaignor even split it into different offers over the weekend. If blanket discounts don't fit your marketing strategy, try 2-for-1 deals or product bundles to increase average order purchases.Β
SMS example #3: Offer a single product or perk
Thanksgiving marketing is a completely different beast from BFCM. You don't need to discount every item in your store. Offering a specific item or perk (like free delivery) can be all it takes to get a customer to the checkout.Β
For example,Farmgirl Flowerscreates a special "Thanksgiving" bunch for customers in limited stock for the occasion:
This campaign (and others like it) will only work if you reassure the customer their items will arrive either on or before Thanksgiving. So make sure to include delivery information in the SMSβand don't send it out if you can't meet the deadline! π
ββοΈ
We love this strategy as it's useful for eCommerce sites and vendors with brick-and-mortar stores. You won't just give customers a fuzzy feeling when you tell them how grateful you are, but they can also use the discount code on another holiday you have coming up if you ease up on the T&Cs.
SMS example #4: Gift guides with stocking stuffers
Shopping guides are an ideal way to help customers choose the ideal gift and sell product bundles at Christmas time.Β π
Check out howbebepromotes its holiday gift guide to customers:
The link directs customers to a Christmas landing page where products are segmented by style, best sellers and price (the gifts under $100 section is a great touch!). These lists are usually created based on target audience, sales history and price points, so they're super helpful for customers who love your brand but need a little help making a buying decision.Β
SMS example #5: Push gift cards for customers who aren't sure what to buy
Christmas shopping can be stressful for people who can't find the perfect gift for friends or family.
Offer gift cards overSMSso customers can let their loved ones choose the right products themselves. We love how Cynthia Rowley does this:
The SMS includes a GIF to grab the customer's attention, doubling as a mock-up of available online gift cards. "Procrastinators" can solve their gift-giving dilemma with the link directing them to the gift card landing page to buy one immediately.Β
SMS example #6: Send out shipping deadline reminders
Nothing spoils Christmas quite likeβ¦ an order not arriving until Boxing Day.Β
Send out shipping deadlines to remind customers when cut-off times are and give them a last push to your checkout. Here's howWilliams Sonomareminds customers to get their orders in before it's too late:
A large percentage of Gen Z, Millennials and Gen X will do their holiday shopping online, and Millennials expect deliveries to arrivewithin 24 hours. If you promise goods will arrive before Christmas, ensure you have the infrastructure to follow through.Β
π
Pro-tip: Brands can capitalize Boxing Day and New Year's Eve sales by setting automated workflows to send outSMSeven when employees are enjoying their Christmas break.
A quick post-Christmas SMS like "disappointed Santa didn't bring the goods? We got you!" with a flash sale on Boxing Day is perfect to target customers who still want to tick items off their list!
Make the Most of your SMS Campaigns this Holiday Season
May these SMS examples inspire you to add a little sugar and spice to your holiday messaging and help your biz boost sales this season!
If youβre looking to harmonize your marketing strategy, donβt hesitate tochat with a sendlane experton how you can optimize your efforts.
Thanks for tuning in this week! Weβll be back next week on Friday for insights on how to nurture those holiday leads after the festive season comes to an end.
If today's content tickled your fancy, pay it forward and pass it on to a friend or colleague. π
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NL Sales Worthy Holiday SMS Examples to Spark InspoΝβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Happy Friday, marketing peeps! Whether scrolling for deals on Cyber Monday or looking for the perfect, last-minute gift on Christmas Eve, many of us now use our mobiles to buy products. π² Itβs also no lie that we splurge on gifts during the holidays.Data from Adobe shows that online holiday spending hit $211.7 billion in 2022 and is projected to reach $221.8 billion in 2023. For you eCom brands, these numbers show an opportunity to capitalize on spending by reminding customers of sales and last-minute gift ideas where they'll see itβon their phones.Holiday SMS campaigns can reach customers even when cooking their Thanksgiving turkey or pounding the pavement looking for last-minute Christmas gifts. π In this newsy, we'll show you 6 ways to target customers on the three biggest holidays this season: Black Friday/Cyber Monday, Thanksgiving and Christmas. Before we dive inβ¦ we wanted to drop a few recent resources. We joined our friends at Outgrow for afree masterclass series! And ICYMI: Jimmy Kim hung out with Nick Shackelford at Grow LA, catch up and watch their session on Youtubewhere they share their hacks for optimizing your email marketing strategy. π§ Now, letβs dive in π SMS Examples to Sell More This Holiday Season Why Holiday SMS can be your secret sauce for more sales this holiday seasonWe shop on our phones. A lot. In 2022, 48% of holiday spending was done from a smartphone. Studies show that by 2025, mobile shopping (or Mcommerce) will account fornearly half of all eCommerce salesin America. π° SMS marketing makes sense for your bottom line. But there's another reason to launch SMS campaigns this holiday season: some customers prefer it. Research showsalmost two-thirds (63%) would switch to a company that offered SMS as a communication channel. π€³ And sites like Facebook and Instagram make it easier to capitalize onsocial commerce. Thanks to optimized checkouts and one-click pay options like Apple and Google Pay, customers can quickly buy items they need during a busy holiday period without spending time filling out customer forms or payment details. All of this can now be done over mobile, but getting your customer to the checkout usingSMS marketing still takes the same effort as any other strategy. 6 Best Holiday SMS Examplesπ¨βπ» Cyber Monday is now the biggest online shopping day for eCommerce brands. And Black Friday isn't far behind. βAccording to Shopify, customers spent $6.3 billion over the holiday in the US alone, with average cart prices hitting $100. And data from Salesforce showed SMS marketing played a big part in the lead-up to the weekend, with messaging growing by 101% as Cyber Week hit. SMS example #1: Build customers a helpful shopping list Kickstart your BFCMSMS campaign with a simple strategy: be helpful. You've probably got hundreds (or thousands) of products discounted over BFCM weekend. Put together a list with your best discounts and split it into categories (i.e., shoes, t-shirts) to help shoppers find items easily. ποΈ Here's howDressUp does it: SMS example #2: Offer discounts and bundles to help customers save Everyone loves a discount. For BFCM, it's not unusual for brands to go big and slash prices by 40-70% over the weekend. Take this example fromOld Navy: Along with 50% off online purchases, customers can save big if they add a pair of the store's PJs to their baskets. The brilliant part of structuring BFCM deals like this is you can offer large discounts on products with a high-profit margin to keep revenue healthy. πΈ Plus, with this kind of discount strategy, you can customize it for yourBFCM campaignor even split it into different offers over the weekend. If blanket discounts don't fit your marketing strategy, try 2-for-1 deals or product bundles to increase average order purchases. SMS example #3: Offer a single product or perk Thanksgiving marketing is a completely different beast from BFCM. You don't need to discount every item in your store. Offering a specific item or perk (like free delivery) can be all it takes to get a customer to the checkout. For example,Farmgirl Flowerscreates a special "Thanksgiving" bunch for customers in limited stock for the occasion: This campaign (and others like it) will only work if you reassure the customer their items will arrive either on or before Thanksgiving. So make sure to include delivery information in the SMSβand don't send it out if you can't meet the deadline! π ββοΈ We love this strategy as it's useful for eCommerce sites and vendors with brick-and-mortar stores. You won't just give customers a fuzzy feeling when you tell them how grateful you are, but they can also use the discount code on another holiday you have coming up if you ease up on the T&Cs.SMS example #4: Gift guides with stocking stuffers Shopping guides are an ideal way to help customers choose the ideal gift and sell product bundles at Christmas time. π Check out howbebepromotes its holiday gift guide to customers: The link directs customers to a Christmas landing page where products are segmented by style, best sellers and price (the gifts under $100 section is a great touch!). These lists are usually created based on target audience, sales history and price points, so they're super helpful for customers who love your brand but need a little help making a buying decision. SMS example #5: Push gift cards for customers who aren't sure what to buy Christmas shopping can be stressful for people who can't find the perfect gift for friends or family.Offer gift cards overSMSso customers can let their loved ones choose the right products themselves. We love how Cynthia Rowley does this: The SMS includes a GIF to grab the customer's attention, doubling as a mock-up of available online gift cards. "Procrastinators" can solve their gift-giving dilemma with the link directing them to the gift card landing page to buy one immediately. SMS example #6: Send out shipping deadline reminders Nothing spoils Christmas quite likeβ¦ an order not arriving until Boxing Day. Send out shipping deadlines to remind customers when cut-off times are and give them a last push to your checkout. Here's howWilliams Sonomareminds customers to get their orders in before it's too late: A large percentage of Gen Z, Millennials and Gen X will do their holiday shopping online, and Millennials expect deliveries to arrivewithin 24 hours. If you promise goods will arrive before Christmas, ensure you have the infrastructure to follow through. π Pro-tip: Brands can capitalize Boxing Day and New Year's Eve sales by setting automated workflows to send outSMSeven when employees are enjoying their Christmas break. A quick post-Christmas SMS like "disappointed Santa didn't bring the goods? We got you!" with a flash sale on Boxing Day is perfect to target customers who still want to tick items off their list! Make the Most of your SMS Campaigns this Holiday SeasonMay these SMS examples inspire you to add a little sugar and spice to your holiday messaging and help your biz boost sales this season! If youβre looking to harmonize your marketing strategy, donβt hesitate tochat with a sendlane experton how you can optimize your efforts. Thanks for tuning in this week! Weβll be back next week on Friday for insights on how to nurture those holiday leads after the festive season comes to an end.If today's content tickled your fancy, pay it forward and pass it on to a friend or colleague. π Terms & Conditions Support Blog Sendlane 2712 Loker Avenue West #1107, Carlsbad, CA, United States, 92010 To update or remove your contact information please Manage Your Subscription.
