NL Your guide to high-converting re-engagement emails͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ann, No matter how hard you try, your email list will always, always, always encounter two things:People who unsubscribe, andPeople who stop opening your emails, even when they don’t unsubscribe from your listThe first one can feel like a kick to the ego, but the second means that not all hope is lost. Like a charming salesperson who won't take 'no' for an answer, re-engagement emails are the key to bringing those wandering customers back to your store. 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Now, Let's get into some re-engagement email strategies and examples to fuel your next campaign. 👇5 Re-Engagement Email Examples to Win Back Customers (+ Examples) 5 Re-Engagement Email Examples1. Limited Time Offers What we love about this emailAdidas leverages the limited-time offer strategy in this email with bold copy and clear date specifications, highlighting the sale's fleeting nature. Crafting a compelling sense of urgency, the email prompts swift action from customers.Additionally, Adidas provides multiple CTA buttons directing to various product categories, offering customers diverse options. Furthermore, the email follows through by spotlighting specific products and their corresponding deals.Subject Lines:Huge Savings Ending TonightTime's tickin'! Last Chance to Get 30% OffToday Only: 25% Off + Free Shipping Sitewide2. Discounts and Coupon Code What we love about this emailYou gotta give it to the email marketer over atGlow Recipe. They get right to the point by mentioning the contact hasn't opened any emails in a while.That could be a good wake-up call to the email subscribers who didn't even realize they had been inactive. This email has a sort of one-two punch tactic because it offers both a discount and photos of products they recommend they try.For your own emails, personalized recommendations work best. But if all else fails, you can recommend your best-selling products since, well, they’re bestsellers for a reason.Subject Lines:Happy Anniversary! A gift for being so greatWe couldn't do it without you! (gift inside)This is just for you {FNAME}3. Tell Them You Miss Them What we love about this emailWe really enjoyedBrooklinen’semail for how balanced it is. While you don't see it here, this email uses “We Miss You” as the subject line.Notice the sentences are short without the tone feeling blunt or insincere. Words carry feelings and the whole “Let’s make up” part of the email does add kindness. (Not to mention the puppy… ‘cause who doesn’t light up when they see a puppy.)Finally, they added some much-needed personalized recommendations based on the user's previous browsing and purchase history to spark engagement.Personalized recommendations can increase ROI by300+ percent, using it in a reactivation email is fantastic to see.Subject Lines: We miss you!Here's a discount, 'cause we want you backHaven't seen you in awhile (open for 40% off)4. Questionnaires What we love about this emailWhen it comes to fitting your customer's needs and wants, this strategy fromBellroyis an excellent way to do so. Instead of beating around the bush, Bellroy takes a more direct approach by asking their audience what their exact needs are with an interactive quiz.This is a great way to spark engagement and get personalized while also educating the audience on products and their functionality to ensure they find the best option.Subject Lines: Want more for your $$? Use this 50% discountYou deserve the best customer service[X]—the #1 product to fix all your problems5. Add-In a Touch of Humor What we love about this emailA bit of humor never hurts, especially when it's your brand voice.Missguideddoes this well while keeping their offer and email design simple, short, and sweet. They call out it's been a while since their customer has been around, and they want to make things work out by offering a discount on their next purchase. The humor is lighthearted, which plays into their fun brand voice. In the end, there’s also the option to connect via social media. So if someone doesn't jump right back into a purchase, there’s still the increased chance of staying in their social feed—which does play its part inre-engagement.Subject Lines:Hello? Is there anyone online?You know you want to swipe right on us.This email wants you to open itHow to Create a Re-engagement Email Campaign SequenceSo far, we’ve covered email and subject line examples for your reactivation emails.But that’s just the end result stuff.This section will show you both what your sequence could be made up of and a bit of the technical side of building out your re-engagement automation.Re-engagement Automation FlowsIf a contact has been inactive for 12 months, segment them into your “Inactive Subscribers” and trigger the following workflow:Email 1: “We Miss You!” + Here’s a discount. This starts the conversation.Wait 3 daysEmail 2: Benefits + Social proof. Your brand has a lot of value, so talk about it. Do purchases help support worthy causes? Do you do something unique that no one else does? Talk about it. Try including some reviews or other user-generated content here.Wait 5 daysEmail 3: Second discount offer/discount reminder. People get sidetracked, so remind them that you care and give them that discount oncemore. Try using product recommendations here.Wait 5 daysEmail 4: Goodbye for now. If nothing gets them engaged with your content, this email is where you tell them they’ll be removed from the list unless they click the CTA to stay on.Every marketing strategy should have a plan in place for retention and reactivation. It doesn’t have to be exactly like this but customize the emails to your brand’s needs. We hope you enjoyed today’s DTC Rundown and snagged some inspo-worthy re-engagement tips and examples for your next campaign.Hungry for more?Here are 5 more examples for ya. Spread the love—forward this newsletter to a friend who could use it! Until next time! 👋‍ Caitlin Head of Marketing, Sendlane‍ Terms & ConditionsSupportBlog Sendlane 2712 Loker Avenue West #1107, Carlsbad, CA, United States, 92010 To update or remove your contact information please Manage Your Subscription.