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Breakdown & your guide to take actionΝβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Νβ Hey ann, Google, Yahoo, and AOL continue to roll out their deliverability updates. You've most likely heard whispers about June 1st and what's to come. So we're here to provide you with everything you need to understand these updates. First, a lot of principles around having your own dedicated IP come into play:Consistency of volume is keyAudience/Segmentation is even more crucialMonitoring Top-Level Domain (TLD) StatsAdding additional tracking Second, there's a few things I've noticed marketers don't pay attention to that should be top of mind:Terms of service & privacy links: display on site, landing pages, tooReply address: attach a real inbox to enhance credibilityLink management: be cautious with 3rd party links and redirectsβevery level of your links are checked against blacklistsUser experience: create emails with shopper behavior in mind, consider how they will interact with each sendDomain privacy: mailers over 5k should not have private WHOIS set up I've got a few more actionable strategies to help combat these deliverability changes. Visit our full breakdown to read more! Read More Remember, it doesn't matter how "pretty" your email is if it doesn't deliver! Use these tips to prepare and stay ahead of these updates.As always, our team is here to help you. Hit reply to access our support team or reach out to your dedicated manager to start action. Jimmy KimFounder & CIO, Sendlane Sendlane 2712 Loker Avenue West #1107, Carlsbad, CA, United States, 92010 To update or remove your contact information please Manage Your Subscription.
