Obvi Unifies Their Stack & Boosts Subscriber Value by 33% with Sendlane
Talking with Ronak Shah, Co-Founder & CEO
Founded in 2019, Obvi stands tall as an online retailer specializing in supplements and vitamins.
As an eCommerce-centric brand, Obvi’s revenue relies heavily on an email and SMS marketing machine that fires on all cylinders.
Obvi was using a stitched-together tech stack of Klaviyo (email) and Postscript (SMS) to manage their marketing operations across 200,000 customers, which wasn't hitting the mark.
When Obvi decided it was time to make the change to a different platform, they chose Sendlane.
“Sendlane promised to guide us through every aspect of the migration process so we could move as quickly and efficiently as possible… and they delivered 100%. I think right there you kind of breathe your first sigh of relief. To be honest, migration was exactly what I heard it would be.”
The Results
Obvi saw immediate revenue results after switching from Klaviyo and Postscript to Sendlane.
- Obvi increased their subscriber value by 32%
- Email open rates have jumped by 18%
- Click through rates are 8% higher
- SMS results have also skyrocketed—its recent Black Friday send had a 12.95% click through rate and its highest-earning SMS campaign ever
The business has big plans to expand its marketing strategy inside Sendlane. They plan to build out and optimize current campaigns while leveraging SMS and email triggers to automatically drive more revenue. 💰
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