Milk Bar Increases Email & SMS Revenue by 27% Within 3 Months of Moving to Sendlane
Talking with Greg Dalby, SVP of Omnichannel
Leading dessert and bakery chain, Milk Bar had one huge goal for 2023—to make their online storefront profitable. To achieve this, they needed a retention marketing tool with a user-friendly pricing structure, intuitive UI, and more efficient support.
Read on to learn how they sweetened their success with the help of Sendlane. 🍪
Since making the switch from Klaviyo, Attentive and Yotpo to a unified platform like Sendlane, Milk Bar has hit their retention and revenue goals.
"It's not just about the cost. It's the fact that Sendlane has a billing model that's more aligned with driving a successful eCommerce business and retention program. The bottom line is Sendlane's billing structure makes sense for our goals."
The Results
- Email and SMS attributed revenue surged 27% within the first 3 months
- SMS is fueling sales, with CTR at12.3%
- Email and SMS are now working in sync to power a highly effective retention strategy
And here's the cherry on top: Milk Bar isn't stopping there. They're planning to build on this success—expanding their email and SMS customer retention program. Because, let's face it, who doesn't want more sugary goodness in 2024? 🍩
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