So, you have some of the best customers in the world, huh?
Now, how do you keep them and show ‘em the love they deserve?
Well, one of the best ways is throughgreat email marketing campaigns. It’s one of the most efficient marketing costs businesses have and offers a significant impact on LTV.
Unsurprisingly, it remains one of the most important elements of any business strategy and a crucial one to get right.
In other words: Email is far from dead.
The key lies in WHAT you send. In this week's Knowledge Drop, we'll explore how todrive customer retention through email, without bombarding them with the same irrelevant offers repeatedly...
Before we delve into the details and all things retention and email marketing, I’ve got a few extra goodies for you... 👇
Join us for an expert-packed webinar, hosted by yours truly, filled with valuable insights! ✨
Rising CAC has presented significant challenges for businesses. The solution is clear: retention is crucial for sustainable growth.
Reserve your spot for Tuesday, July 16th @ 9 AM PTand join Sendlane, Gorgias, Digioh, Malomo, and Aplo Group. Together, we’ll explore strategies and tactics to tackle the challenges of rising CAC while boosting customer retention and LTV.
From Meta Summit insights and clever diversification tricks to the future of AI in marketing, The Operators are spilling their secrets (again) on thriving in the world of eCom. Listen to one of their most recent episodes right here.
As always, our very own Founder & CIO, Jimmy, took to Twitter this week to highlight some of the most creative abandoned cart emails out there.Be sure to check them out for a dose of inspo! (After all, 50% of customers who click on an abandoned cart email end up making a purchase. 👀)
Ready to find out more about how retention can help your business? Let’s start by looking at why customer retention matters so much. 👇
Why Is Customer Retention Important?
We understand it’s tempting to focus on getting new customers and seeing this as the main growth factor. More customers means more sales, right? Not exactly…
It costs much more to acquire a new customer than it does to retain one. By nurturing the customer base you already have, your business can actually grow faster. Yes, it’s really that simple.
Customer retention is crucial—The best businesses aren’t just those that people use; they're the ones that people love. Like, really love.
There’s a reason why word of mouth is one of the oldest and best forms of marketing, but it’s only possible with dedicated, loyal customers. 👏
Businesses can increase their customer retention in many ways, but ask around, and most people will tell you the most cost-effective way is through email marketing.
Email Marketing Strategies for Customer Retention
Email marketing should be one of your main tools for customer retention. Period. 🛠️
By making the most of automation and personalization, your emails can add value to customers and become an important part of their lives.
Meanwhile, turning your email marketing into a conversation can be a great way to gather feedback that allows you to surprise and delight your customers time and time again.
Here are just a few strategies for retaining customers using great emails:
Educate and add value to customers
Close your eyes and think about a standard marketing email. You’re probably thinking of messages that just promote products, right? But the best campaigns are much more than this.
Teach your customers about your brand and tell them what makes you different:
Tell them about your values✨
Most consumers today say they want to shop from brands with values that align with their own. People have issues they care about, and expect the businesses they use to care about, too.
Tell them about your people🧍♂️🧍♀️
Email is great for humanizing your brand—Attach a face & name to the email and share stories from real people in your company that reflect brand values and resonate with your audience.
Tell them what’s next➡️
Keep the conversation going after a sale. Go the extra mile by sharing product information, like hacks, benefits, or techniques they may find useful.
This email fromDossier is a great example of adding value to your subscribers—including helpful hints and tips about products they already own.
If these emails keep adding value for your customers, they’ll soon see you as a useful source of information and the kind of business they want to purchase from again and again.
Celebrate special occasions with customers
When a special occasion rolls around, we expect all our friends to celebrate with us. But how do you differentiate your really close friends from an acquaintance? 🤔
People like to surround themselves with the people they really value at times of celebration and when there’s something special to enjoy.
So, the same principle stands when it comes to the businesses we choose to interact with. There are some we’re aware of and use every now and then. And then there are those we know truly understand us. The ones we’d want to get down on the dance floor with. 🕺
When people feel that a brand is in their inner circle, they are likelier to become loyal brand advocates.
Email marketing is one of the best ways to celebrate with your customers.
That could be in the form of:
👉
A free product with their next purchase
👉
An exclusive discount code
👉
An invitation to a top secret event
Businesses should also think outside the box when it comes to special occasions. Don’t be predictable!
Outdoor Voices does just this, cleverly celebrating that lesser-known holiday—the half-birthday. And who doesn’t want an extra day celebrating you!?
Tailored emails can celebrate the anniversary of a customer’s first purchase. It can even be totally at random, creating a new tradition between you and your customer. All of these are great ways to show you’re thinking of your customer all the time and not just when you want their money. And it’s this goodwill that leads to great customer retention.
Set up automated emails and audit them
This sounds like a lot of effort, right?
Part of the reason whycustomer retention is sometimes left by the wayside is that businesses just think it’s too much work. Setting up an email marketing campaign that can surprise and delight thousands of customers at once sounds, at first, like it will take forever.
And we get it—who has the time to send personalized emails when you’re busy growing an empire?
Fortunately for you, email marketing campaigns can now be highly automated, taking out most of the stress.
Phew.
Automated tools can make sure that the right email is sent at the right time and to the right person. It shows your readers that care has been taken over all communications, leading toexcellent customer retention. And at the end of the day, don’t we all like to feel like someone cares?
We suggest following these three tips for automating your emails:
👉
Audit emails:Keep a close eye on the performance of your email campaigns.
👉
Track key metrics: Monitor customer engagements like clicks, deliverability & attribution.
👉
Test campaigns: Experiment with some multivariate testing to see which content performs best.
Get in there fast, create more retained customers, and make your investment go further.
Gather customer feedback
It’s a common myth that email marketing is a one-way communication channel just broadcasting marketing messages to your audiences. You don’t want to fall into this trap. ❌
The best email marketing campaigns understand that all emails should be a conversation. And who doesn’t like a chat?
No one likes to feel like they’re just being talked at. It’s a sure-fire way to ensure that your customers get fed up as they start to feel like you only really care about them when it comes to selling to them.
And that’s not cool.
This can be overcome by giving customers a chance to have their say. One way is by actively seeking feedback after each purchase. Without this information and honest reviews, the best you can do is guess what your customer is thinking. 💭
Dope makes this easy for customers by including a rating system within the email, encouraging reviews with a simple click.
If something has gone wrong, you can try and turn their experience around and learn from the experience.
You can even use emails to send out surveys so customers can tell you how they feel about your brand. If you then use the information to make changes, customers will feel listened to, valued, and, therefore, much more likely to return. 💰
Email marketing is still one of the most cost-effective ways to retain your all-important customers. The customers that you love and who love you back.
Not only is customer retention much better than acquiring new audiences, but it also builds a strong foundation of brand advocates for your business.
As always, thanks for tuning in to today’s DTC Rundown!Share with a friend or colleague who may want some retention tips.
Til’ next time! 👋
Caitlin
|
NL 4 Revenue-driving retention strategies͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ So, you have some of the best customers in the world, huh?Now, how do you keep them and show ‘em the love they deserve?Well, one of the best ways is throughgreat email marketing campaigns. It’s one of the most efficient marketing costs businesses have and offers a significant impact on LTV.Unsurprisingly, it remains one of the most important elements of any business strategy and a crucial one to get right.In other words: Email is far from dead.The key lies in WHAT you send. In this week's Knowledge Drop, we'll explore how todrive customer retention through email, without bombarding them with the same irrelevant offers repeatedly...Before we delve into the details and all things retention and email marketing, I’ve got a few extra goodies for you... 👇 Cracking the Code: Scalable Retention Strategies to Combat Rising CACJoin us for an expert-packed webinar, hosted by yours truly, filled with valuable insights! ✨Rising CAC has presented significant challenges for businesses. The solution is clear: retention is crucial for sustainable growth.Reserve your spot for Tuesday, July 16th @ 9 AM PTand join Sendlane, Gorgias, Digioh, Malomo, and Aplo Group. Together, we’ll explore strategies and tactics to tackle the challenges of rising CAC while boosting customer retention and LTV. The Operators E061 Pt. 1 How to Build Resiliency into Your BusinessFrom Meta Summit insights and clever diversification tricks to the future of AI in marketing, The Operators are spilling their secrets (again) on thriving in the world of eCom. Listen to one of their most recent episodes right here. 10 Creative Abandoned Cart Emails & Why They WorkAs always, our very own Founder & CIO, Jimmy, took to Twitter this week to highlight some of the most creative abandoned cart emails out there.Be sure to check them out for a dose of inspo! (After all, 50% of customers who click on an abandoned cart email end up making a purchase. 👀) Ready to find out more about how retention can help your business? Let’s start by looking at why customer retention matters so much. 👇 4 Ways To Boost Customer Retention with Email Marketing Why Is Customer Retention Important?We understand it’s tempting to focus on getting new customers and seeing this as the main growth factor. More customers means more sales, right? Not exactly…It costs much more to acquire a new customer than it does to retain one. By nurturing the customer base you already have, your business can actually grow faster. Yes, it’s really that simple.Customer retention is crucial—The best businesses aren’t just those that people use; they're the ones that people love. Like, really love.There’s a reason why word of mouth is one of the oldest and best forms of marketing, but it’s only possible with dedicated, loyal customers. 👏Businesses can increase their customer retention in many ways, but ask around, and most people will tell you the most cost-effective way is through email marketing.Email Marketing Strategies for Customer RetentionEmail marketing should be one of your main tools for customer retention. Period. 🛠️By making the most of automation and personalization, your emails can add value to customers and become an important part of their lives.Meanwhile, turning your email marketing into a conversation can be a great way to gather feedback that allows you to surprise and delight your customers time and time again.Here are just a few strategies for retaining customers using great emails:Add value by educating your customers on your brandCelebrate your customers byacknowledging special milestonesAutomate your emails andstreamline the customer experienceEncourage customer reviews with incentives and other engaging contentEducate and add value to customersClose your eyes and think about a standard marketing email. You’re probably thinking of messages that just promote products, right? But the best campaigns are much more than this.Teach your customers about your brand and tell them what makes you different:Tell them about your values✨Most consumers today say they want to shop from brands with values that align with their own. People have issues they care about, and expect the businesses they use to care about, too.Tell them about your people🧍♂️🧍♀️Email is great for humanizing your brand—Attach a face & name to the email and share stories from real people in your company that reflect brand values and resonate with your audience.Tell them what’s next➡️Keep the conversation going after a sale. Go the extra mile by sharing product information, like hacks, benefits, or techniques they may find useful.This email fromDossier is a great example of adding value to your subscribers—including helpful hints and tips about products they already own.If these emails keep adding value for your customers, they’ll soon see you as a useful source of information and the kind of business they want to purchase from again and again.Celebrate special occasions with customersWhen a special occasion rolls around, we expect all our friends to celebrate with us. But how do you differentiate your really close friends from an acquaintance? 🤔People like to surround themselves with the people they really value at times of celebration and when there’s something special to enjoy.So, the same principle stands when it comes to the businesses we choose to interact with. There are some we’re aware of and use every now and then. And then there are those we know truly understand us. The ones we’d want to get down on the dance floor with. 🕺When people feel that a brand is in their inner circle, they are likelier to become loyal brand advocates.Email marketing is one of the best ways to celebrate with your customers.That could be in the form of:👉 A free product with their next purchase👉 An exclusive discount code👉 An invitation to a top secret eventBusinesses should also think outside the box when it comes to special occasions. Don’t be predictable!Outdoor Voices does just this, cleverly celebrating that lesser-known holiday—the half-birthday. And who doesn’t want an extra day celebrating you!?Tailored emails can celebrate the anniversary of a customer’s first purchase. It can even be totally at random, creating a new tradition between you and your customer. All of these are great ways to show you’re thinking of your customer all the time and not just when you want their money. And it’s this goodwill that leads to great customer retention.Set up automated emails and audit themThis sounds like a lot of effort, right?Part of the reason whycustomer retention is sometimes left by the wayside is that businesses just think it’s too much work. Setting up an email marketing campaign that can surprise and delight thousands of customers at once sounds, at first, like it will take forever.And we get it—who has the time to send personalized emails when you’re busy growing an empire?Fortunately for you, email marketing campaigns can now be highly automated, taking out most of the stress.Phew.Automated tools can make sure that the right email is sent at the right time and to the right person. It shows your readers that care has been taken over all communications, leading toexcellent customer retention. And at the end of the day, don’t we all like to feel like someone cares?We suggest following these three tips for automating your emails:👉Audit emails:Keep a close eye on the performance of your email campaigns.👉Track key metrics: Monitor customer engagements like clicks, deliverability & attribution.👉Test campaigns: Experiment with some multivariate testing to see which content performs best.Get in there fast, create more retained customers, and make your investment go further.Gather customer feedbackIt’s a common myth that email marketing is a one-way communication channel just broadcasting marketing messages to your audiences. You don’t want to fall into this trap. ❌The best email marketing campaigns understand that all emails should be a conversation. And who doesn’t like a chat?No one likes to feel like they’re just being talked at. It’s a sure-fire way to ensure that your customers get fed up as they start to feel like you only really care about them when it comes to selling to them.And that’s not cool.This can be overcome by giving customers a chance to have their say. One way is by actively seeking feedback after each purchase. Without this information and honest reviews, the best you can do is guess what your customer is thinking. 💭Dope makes this easy for customers by including a rating system within the email, encouraging reviews with a simple click. If something has gone wrong, you can try and turn their experience around and learn from the experience.You can even use emails to send out surveys so customers can tell you how they feel about your brand. If you then use the information to make changes, customers will feel listened to, valued, and, therefore, much more likely to return. 💰 Email marketing is still one of the most cost-effective ways to retain your all-important customers. The customers that you love and who love you back.Not only is customer retention much better than acquiring new audiences, but it also builds a strong foundation of brand advocates for your business.As always, thanks for tuning in to today’s DTC Rundown!Share with a friend or colleague who may want some retention tips.Til’ next time! 👋Caitlin Terms & ConditionsSupportBlog Sendlane 2712 Loker Avenue West #1107, Carlsbad, CA, United States, 92010 To update or remove your contact information please Manage Your Subscription.