Forms: The underestimated champs of online marketing.
Often scoffed at, but secretly spectacular at grabbing eyeballs and keeping them glued.
When you get them right, they're like little sparks that ignite customer loyalty and excitement.
Today, we’ll show you how tomaximize your pop-up marketing strategy with essential tips, creative ideas, and real-life examples of successful email forms and pop-ups to inspire you.
Up and Coming
Before we get into it... A few weeks back, we launched Sendlane’s new and improved Forms. Now it’s time to dive into the nitty gritty and the strategies to make them work wonders for your business.
Join us on Tuesday, April 23rd at 11:00 am PT forIntroducing Sendlane Forms: Mastering Data-Collection and Customer Acquisition for eCommerce ft. Sendlane Founder & CIO, Jimmy Kim.
In the interim, we’re going to break down some of the ways you can maximize your brand’s pop-up marketing strategy.
Let’s do it 👇
How To Maximize Your Forms Marketing Strategy (+ Examples)
Why include forms in your email marketing strategy?
There’s a reason millions of eCommerce sites use forms and pop-ups. In fact, there are several reasons.
Here’s why you need to use pop-ups as part of your email marketing strategy.
- Generate leads: Swiftly gather email addresses from departing visitors by offering incentives such as discounts or newsletters
- Increase conversions: Encourage purchases with cart abandonment pop-ups, product promotions, and sales
- Create targeted segments: Target your audience with personalized pop-ups based on their unique interests
- Improve email campaigns: Leverage data and insights too optimize your email campaigns for maximum engagement
8 Forms Marketing Ideas to Inspire You
Looking forcreative ways to use forms to engage website visitors?
Here’s a list of ideas for a healthy dose of inspiration.
1. Offer a discount to first-time visitors
Make your customers feel special from the get-go!
Offering a welcome discount not only helps you make a great first impression, it also incentivizes visitors to make a purchase.
Implement a pop-up that triggers after a visitor has been on your site for a few minutes. Highlight that it's a special 'first-time buyer' offer to emphasize exclusivity.
Tommy Hilfiger does a great job of this:
This idea not only boosts your conversion rates but also sets the stage for long-term loyalty and repeat visits.
2. Promote your newsletter
This one’s simple 👉 Use formss to attract more subscribers to your newsletter!
Newsletters are a great way to generate buzz, build your email list and keep shoppers engaged with your brand. With forms, you can highlight all the good stuff subscribers would receive in your newsletter—insider tips, early access to sales, free guides, etc.
Here’s howWoolinodoes it:
3. Capture last-minute sales with free shipping
A study byBaymardfound that extra costs like shipping is the #1 reason shoppers abandon their carts at checkout.
To combat this, trigger an exit-intent pop-up that offers free shipping. Waiving off shipping charges when visitors attempt to leave the site can often reel them back in.
Make your pop-up hard to ignore by utilizing urgency and FOMO principles. And we don’t want to sound like a broken record but… a good old incentive never hurt anyone!
Take a look at howAnthropologiedoes it:
4. Promote an upcoming webinar
Hosting a virtual event? Drive more registrations and sign-ups with a form!
Forms and pop-ups can spread the word about your webinar and let visitors know about what they’ll gain from attending your event.
Craft clear and compelling copy that highlights your webinar’s value prop upfront.
This is a great example fromSephora:
This tactic not only helps increase registrations but can aid in driving engagement and boosting brand visibility.
5. Show an abandoned cart reminder
You don’t always have to offer free shipping to capture last-minute sales. Sometimes, a friendly (and well-designed) reminder does the trick!
Set up your form to trigger when a visitor navigates away from their cart without checking out. Say something like, "You left some cool stuff in your cart. Complete your purchase now!"
Don’t forget to add in a direct CTA like “Return to Cart” for an easy-breezy checkout.
Here’s a great example fromPandora:
6. Promote a new product
Got a shiny new product to show off? Spread awareness with an a timely form!
You can also use forms to promote seasonal items, holiday gift packs, and product bundles to increase customers’ average order value (AOV).
Showcase your product with high-quality images and a catchy description—look howNikedoes it:
If possible, incorporate social proof like a raving review or award. You can also offer a special discount for early buyers to encourage purchase!
7. Gamify your forms
Who doesn't like a bit of fun? Have customers interact with your form by adding an interactive element to it.
To enhance user engagement, consider integrating gamified forms into your website featuring animated elements, product images, and a call-to-action that prompts interaction to unveil exclusive offers. This will entice visitors to delve deeper into your website and start shopping.
Take a look at how80sTeesuses gamification:
Gamified forms not only capture attention but also provide valuable insights into your audience's behavior and preferences.
8. Ask shoppers for feedback
Yourforms and pop-ups don’t always need to be promotional. You can also use them to gather customer feedback. Show up with “How was your shopping experience today?” after a customer checks out or politely inquire why they’re leaving so soon if they attempt to exit.
Use the valuable insights you gather to improve your products and on-site experience. Collecting feedback itself can make customers feel valued and heard—enhancing your brand image.
Just don’t make it a chore—keep it short and simple. An interactive star rating with an optional suggestion box, for example, can even be fun to fill out!
Drive Results with Intelligent Forms
Put these strategies into action and watch how your forms become a winning channel for your store to grow your customer base, spark engagement, and drive more conversions.
With creativity, persistence, and a customer-centric mindset, you canunlock the full potential of forms and pop-upsto enhance your eCommerce business and foster long-lasting relationships with your audience.
Schedule a demo today if you want to explore how you can leverage forms with Sendlane.
Thanks again for joining us for this week’s DTC Rundown and we’ll see ya next time. 👋
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NL + 8 Trendy Pop-Up Examples to Spark Inspo͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Forms: The underestimated champs of online marketing.Often scoffed at, but secretly spectacular at grabbing eyeballs and keeping them glued.When you get them right, they're like little sparks that ignite customer loyalty and excitement.Today, we’ll show you how tomaximize your pop-up marketing strategy with essential tips, creative ideas, and real-life examples of successful email forms and pop-ups to inspire you. Up and Coming Before we get into it... A few weeks back, we launched Sendlane’s new and improved Forms. Now it’s time to dive into the nitty gritty and the strategies to make them work wonders for your business.Join us on Tuesday, April 23rd at 11:00 am PT forIntroducing Sendlane Forms: Mastering Data-Collection and Customer Acquisition for eCommerce ft. Sendlane Founder & CIO, Jimmy Kim. In the interim, we’re going to break down some of the ways you can maximize your brand’s pop-up marketing strategy.Let’s do it 👇How To Maximize Your Forms Marketing Strategy (+ Examples) Why include forms in your email marketing strategy?There’s a reason millions of eCommerce sites use forms and pop-ups. In fact, there are several reasons.Here’s why you need to use pop-ups as part of your email marketing strategy.Generate leads: Swiftly gather email addresses from departing visitors by offering incentives such as discounts or newslettersIncrease conversions: Encourage purchases with cart abandonment pop-ups, product promotions, and salesCreate targeted segments: Target your audience with personalized pop-ups based on their unique interestsImprove email campaigns: Leverage data and insights too optimize your email campaigns for maximum engagement8 Forms Marketing Ideas to Inspire YouLooking forcreative ways to use forms to engage website visitors?Here’s a list of ideas for a healthy dose of inspiration.1. Offer a discount to first-time visitorsMake your customers feel special from the get-go!Offering a welcome discount not only helps you make a great first impression, it also incentivizes visitors to make a purchase.Implement a pop-up that triggers after a visitor has been on your site for a few minutes. Highlight that it's a special 'first-time buyer' offer to emphasize exclusivity.Tommy Hilfiger does a great job of this: This idea not only boosts your conversion rates but also sets the stage for long-term loyalty and repeat visits.2. Promote your newsletterThis one’s simple 👉 Use formss to attract more subscribers to your newsletter!Newsletters are a great way to generate buzz, build your email list and keep shoppers engaged with your brand. With forms, you can highlight all the good stuff subscribers would receive in your newsletter—insider tips, early access to sales, free guides, etc.Here’s howWoolinodoes it: 3. Capture last-minute sales with free shippingA study byBaymardfound that extra costs like shipping is the #1 reason shoppers abandon their carts at checkout.To combat this, trigger an exit-intent pop-up that offers free shipping. Waiving off shipping charges when visitors attempt to leave the site can often reel them back in.Make your pop-up hard to ignore by utilizing urgency and FOMO principles. And we don’t want to sound like a broken record but… a good old incentive never hurt anyone!Take a look at howAnthropologiedoes it: 4. Promote an upcoming webinarHosting a virtual event? Drive more registrations and sign-ups with a form!Forms and pop-ups can spread the word about your webinar and let visitors know about what they’ll gain from attending your event.Craft clear and compelling copy that highlights your webinar’s value prop upfront.This is a great example fromSephora: This tactic not only helps increase registrations but can aid in driving engagement and boosting brand visibility.5. Show an abandoned cart reminderYou don’t always have to offer free shipping to capture last-minute sales. Sometimes, a friendly (and well-designed) reminder does the trick!Set up your form to trigger when a visitor navigates away from their cart without checking out. Say something like, "You left some cool stuff in your cart. Complete your purchase now!"Don’t forget to add in a direct CTA like “Return to Cart” for an easy-breezy checkout.Here’s a great example fromPandora: 6. Promote a new productGot a shiny new product to show off? Spread awareness with an a timely form!You can also use forms to promote seasonal items, holiday gift packs, and product bundles to increase customers’ average order value (AOV).Showcase your product with high-quality images and a catchy description—look howNikedoes it: If possible, incorporate social proof like a raving review or award. You can also offer a special discount for early buyers to encourage purchase!7. Gamify your formsWho doesn't like a bit of fun? Have customers interact with your form by adding an interactive element to it.To enhance user engagement, consider integrating gamified forms into your website featuring animated elements, product images, and a call-to-action that prompts interaction to unveil exclusive offers. This will entice visitors to delve deeper into your website and start shopping.Take a look at how80sTeesuses gamification: Gamified forms not only capture attention but also provide valuable insights into your audience's behavior and preferences.8. Ask shoppers for feedbackYourforms and pop-ups don’t always need to be promotional. You can also use them to gather customer feedback. Show up with “How was your shopping experience today?” after a customer checks out or politely inquire why they’re leaving so soon if they attempt to exit.Use the valuable insights you gather to improve your products and on-site experience. Collecting feedback itself can make customers feel valued and heard—enhancing your brand image. Just don’t make it a chore—keep it short and simple. An interactive star rating with an optional suggestion box, for example, can even be fun to fill out!Drive Results with Intelligent FormsPut these strategies into action and watch how your forms become a winning channel for your store to grow your customer base, spark engagement, and drive more conversions.With creativity, persistence, and a customer-centric mindset, you canunlock the full potential of forms and pop-upsto enhance your eCommerce business and foster long-lasting relationships with your audience.Schedule a demo today if you want to explore how you can leverage forms with Sendlane.Thanks again for joining us for this week’s DTC Rundown and we’ll see ya next time. 👋 Terms & ConditionsSupportBlog Sendlane 2712 Loker Avenue West #1107, Carlsbad, CA, United States, 92010 To update or remove your contact information please Manage Your Subscription.
