Real Talk: Why we chose a crazy expensive fabric

Sent: Apr 13, 2024

If you know Western Rise you know we LOVE fabric (Something to do with Will’s materials roots)

Bear with us as we nerd out for a sec.

Because the truth is we chose one of the most expensive fabrics we could have for the Venture Waffle collection. It is a state-of-the-art Japanese recycled polytrimethylene terephthalate for $%*# sake. It’s not that we didn’t have other (cheaper) options, we did.

So why did we go with the Venture Waffle?

Straight up. It performed better. We had samples made in both and did a 6-month+ wear test. Results?

The knockoffs started to fuzz and lose shape in the elbows after the 2-3 wash. We wore the Venture Waffle aggressively and washed it weekly. Still no pilling.

Not only the Venture Waffle holds its shape, but it is almost dry straight out of the wash. It works just as well as a travel layer as a ski layer. It has become our go-to for almost everything.

And this is why you wear-test before production my friends.

SHOP NOW

Venture Waffle

QUICK DRY

WICKING

4- WAY STRETCH

UPF 50+

ODOR

RESISTANT

ANTI-PILL
DUIRABILITY

TEMPERATURE
REGULATION

SHOP NOW

Carry Less, Experience More.

©Western Rise 2024 | Telluride, CO 81435

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VIP Access to our latest collection ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ If you know Western Rise you know we LOVE fabric (Something to do with Will’s materials roots) Bear with us as we nerd out for a sec. The truth is we chose one of the most expensive fabrics we could have for the Venture Waffle collection. It is a state-of-the-art Japanese recycled polytrimethylene terephthalate for $%*# sake. It’s not that we didn’t have other (cheaper) options, we did. So why did we go with the Venture Waffle? Straight up. It performed better. We had samples made in both and did a 6-month+ wear test. Results?The knockoffs started to fuzz and lose shape in the elbows after the 2-3 wash. We wore the Venture Waffle aggressively and washed it weekly. Still no pilling.Not only the Venture Waffle holds its shape, but it is almost dry straight out of the wash. It works just as well as a travel layer as a ski layer. It has become our go-to for almost everything. And this is why you wear-test before production my friends. If you know Western Rise you know we LOVE fabric (Something to do with Will’s materials roots) Bear with us as we nerd out for a sec. Because the truth is we chose one of the most expensive fabrics we could have for the Venture Waffle collection. It is a state-of-the-art Japanese recycled polytrimethylene terephthalate for $%*# sake. It’s not that we didn’t have other (cheaper) options, we did. So why did we go with the Venture Waffle? Straight up. It performed better. We had samples made in both and did a 6-month+ wear test. Results?The knockoffs started to fuzz and lose shape in the elbows after the 2-3 wash. We wore the Venture Waffle aggressively and washed it weekly. Still no pilling.Not only the Venture Waffle holds its shape, but it is almost dry straight out of the wash. It works just as well as a travel layer as a ski layer. It has become our go-to for almost everything. And this is why you wear-test before production my friends. SHOP NOW SHOP NOW Venture Waffle Venture Waffle QUICK DRYWICKING4-WAY STRETCHUPF 50+ODORRESISTANTANTI-PILLDURABILITYTEMPERATUREREGULATION SHOP NOW QUICK DRY WICKING 4- WAY STRETCH UPF 50+ ODOR RESISTANT ANTI-PILLDUIRABILITY TEMPERATUREREGULATION SHOP NOW Carry Less, Experience More. ©Western Rise 2024 | Telluride, CO 81435 About Us | Unsubscribe *Black Friday offer ends on November 29, 2020 at 11:59 pm MT. Discount only available while supplies last. Cannot be combined with another promotion.