Hey there, In January, I marked my first wedding anniversary at a farm-to-table restaurant. Surprisingly, this experience was a turning point for me and potentially for KraveBeauty. The dishes were simple but impactful, showcasing vegetables in their purest form with a maximum of three ingredients. This approach let me appreciate the true taste of carrots and spinach. The flavors were intense and reminded me of the authentic taste that often gets lost in large-scale industrial farming in America. This prompted me to dig deeper into our existing food system, which significantly influences our products at KraveBeauty. As highlighted in Paul Hawken’s book, "The Ecology of Commerce", businesses face three critical challenges: what they take, what they make, and what they waste. This insight nudged us at KraveBeauty, along with other beauty brands, to reduce our environmental footprint, create only what is necessary, and minimize waste. This led to exploring possibilities of using overlooked parts of the agricultural and industrial ecosystem. Imagine a sunscreen made from beet pulps sourced from a juicery or a sugar factory. There's a lot of work ahead, but we're up for it. Over the past few years, KraveBeauty has made considerable progress. For instance, we have worked on a project related to our popular barrier repair serum, Great Barrier Relief. In partnership with Women’s Earth Alliance, we collaborated with a tamanu farm in Indonesia to improve wages and working conditions, and promote sustainable agroforestry. Tamanu trees are resilient, adaptable, and land-restorative, reflecting the ethos we strive for. I'm penning this as I prepare to visit the headquarters of Davines, an Italian haircare company with a 40-year history. I admire their commitment to regenerative agriculture and biodiversity in ingredient sourcing. To this date, it's still family-owned that creates a positive impact, and we need more such examples. We're far from perfect and we're not aiming to be. We're making strides, getting 1% better each day with a passionate team eager to make a positive impact. Our progress will be evident in our future products and our marketing efforts. So here's to slowing down skincare, and embarking on our seed to shelf journey. Salute,Liah Founder & CEO of KraveBeauty You received this email from Krave Beauty, LLC. If you would like to unsubscribe, click here.