Hey there KraveBeauties, Liah here, founder of KraveBeauty, popping into your inbox to celebrate AAPI Heritage Month with you! When you think K-beauty, what pops into your mind? Gentle, budget-friendly products? Sheet masks and snail mucin? Maybe you're wondering if KraveBeauty falls under the K-beauty umbrella. That's a great question! Being Korean-born and raised, sunscreen application practically came before I could walk (thanks, South Korean beauty culture!), and I started my career as a beauty pro in Korea (my first post-grad gig was with a major Korean beauty conglomerate!). So yeah, you could say Korea definitely shaped my approach to skincare, which in turn, influenced the development of our very first KraveBeauty products. We're all about gentle formulas and keeping things affordable, without sacrificing quality ingredients. But here's the twist: KraveBeauty isn't your typical K-beauty brand. We're not afraid to ditch the trends. Your skin isn't a fashion item, and chasing the latest skincare craze can leave it feeling confused and frustrated. Trendy products are often created to sell the same basic idea in a flashier package. We're here to build timeless products that will always work with your skin, not against it, regardless of the time and generation. So, how Korean are we? Well, a lot of our amazing ingredients come straight from South Korea, and we'll keep sourcing from our motherland. But our identity goes beyond that. We celebrate heritage while embracing innovation, all to create skincare that truly works for everyone. Love,Liah & Team KB You received this email from Krave Beauty, LLC. If you would like to unsubscribe, click here.