Hi , Yes, it's true. Right now we have the best pricing in the market. Earlier this spring we lowered prices across the board by 10% to be more competitive with the market, and that reduction is still in place. We also launched our major sales a month earlier than last year on current, brand new Spring-Summer collections. Save up to 55% off retail! We've also been working hard to de-duplicate the site of multiple listings for the same item—a complaint that we've heard from customers for many years. Now, especially on top brands like Golden Goose, Max Mara, and Bottega Veneta, you should see few or no duplicates, so it's easier to locate your size and get the best price. Shop now before your picks go out of stock! Happy shopping, the italist team You received this email from italist. If you would like to unsubscribe, click here.