Tea lover, this month’s Tea Culture Spotlight features matcha in Japan.

Sent: Apr 14, 2024

Matcha has become a symbol of tradition, mindfulness, and refinement in Japan. View in your browser.

COLLECTIONS

LOOSE TEA

NEW ARRIVALS

BROWSE OUR MATCHA COLLECTION

Tea Culture Spotlight

The Heart of Japanese Tea Ceremony

The profound significance matcha holds within Japanese culture extends far beyond its role as a mere beverage. Producing a high-quality powdered green tea is a complex process requiring great care, consideration, and dedication. The ritual crafted to enjoy it is rich with meaningful intricacy. Because of this, matcha has become a symbol of tradition, mindfulness, and refinement in Japan.

The Way of Tea

At the heart of Japanese tea ceremonies, matcha is often the focal point of a meticulously choreographed ritual known as chanoyu or The Way of Tea. First cataloged in the 16th century, this ceremonial practice emphasizes harmony, respect, purity, and tranquility. Matcha, prepared with precise techniques, embodies these principles, inviting participants to engage in a moment of mindful contemplation and social connection.

The cultivation of matcha is a testament to Japanese craftsmanship and dedication to quality. Grown in shaded fields to enhance chlorophyll production and flavor, the leaves are hand-picked, steamed, dried, carefully sorted to remove stems, and finally stone-ground to produce a vibrant green powder. This labor-intensive process underscores the reverence for nature and artisanal skill deeply ingrained in Japanese culture.

Matcha Unjonotomo

The pride of Uji for centuries, Matcha Unjonotomo is thick and sweet, with luxurious vegetal flavors that create an extraordinary beverage.

Mike Harney's Tea Ratings: Briskness—3 Body—4 Aroma—3

4.9 ⭑⭑⭑⭑⭑ Based on 71 reviews

Beyond the Ceremony

Beyond its ceremonial role, matcha permeates various aspects of Japanese cuisine and confectionery. Its distinct flavor profile, characterized by a harmonious blend of umami, sweetness, and bitterness, lends itself to a myriad of culinary creations. From delicate wagashi (traditional sweets) to savory dishes like matcha-infused soba noodles, matcha serves as a versatile ingredient that celebrates both tradition and innovation in Japanese gastronomy.

Moreover, matcha's association with health and wellness has contributed to its enduring popularity and newfound Western appreciation. Rich in antioxidants, vitamins, and amino acids, matcha is lauded for its potential health benefits, including improved metabolism, enhanced cognitive function, and relaxation. In a fast-paced society, the act of savoring a bowl of matcha offers a moment of respite, promoting physical and mental well-being.

Symbolizing continuity between past and present, matcha remains an integral part of Japanese cultural identity. Its timeless allure transcends generations, bridging the gap between ancient rituals and modern lifestyles. Whether enjoyed in a serene tearoom or incorporated into contemporary cuisine, matcha continues to embody the essence of Japanese aesthetics, hospitality, and mindfulness, leaving an indelible mark on both the palate and the soul.

More & More Matcha

Earl Grey Matcha

ORDER NOW

White Peach Matcha

ORDER NOW

Very Berry Matcha

ORDER NOW

Matcha Jobetsugi (Thin Grade)

ORDER NOW

Free Domestic Shipping ✦ Quality Guarantee ✦ 30-Day Return Policy

MY ACCOUNT LOGIN	INFUSIAST REWARDS	DOWNLOAD THE APP
FIND YOUR IDEAL TEA	MY PERSONAL SHOP	PRESS FEATURES

We send special offers & news to valued customers who have opted in at www.harney.com.

Our mailing address is
Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546

Manage Preferences | Unsubscribe

Text Only

Matcha has become a symbol of tradition, mindfulness, and refinement in Japan. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Matcha has become a symbol of tradition, mindfulness, and refinement in Japan. View in your browser. FREE DOMESTIC GROUND SHIPPING COLLECTIONS LOOSE TEA NEW ARRIVALS COLLECTIONS LOOSE TEA NEW ARRIVALS BROWSE OUR MATCHA COLLECTION Tea Culture Spotlight The Heart of Japanese Tea Ceremony The profound significance matcha holds within Japanese culture extends far beyond its role as a mere beverage. Producing a high-quality powdered green tea is a complex process requiring great care, consideration, and dedication. The ritual crafted to enjoy it is rich with meaningful intricacy. Because of this, matcha has become a symbol of tradition, mindfulness, and refinement in Japan. The Way of Tea At the heart of Japanese tea ceremonies, matcha is often the focal point of a meticulously choreographed ritual known as chanoyu or The Way of Tea. First cataloged in the 16th century, this ceremonial practice emphasizes harmony, respect, purity, and tranquility. Matcha, prepared with precise techniques, embodies these principles, inviting participants to engage in a moment of mindful contemplation and social connection. The cultivation of matcha is a testament to Japanese craftsmanship and dedication to quality. Grown in shaded fields to enhance chlorophyll production and flavor, the leaves are hand-picked, steamed, dried, carefully sorted to remove stems, and finally stone-ground to produce a vibrant green powder. This labor-intensive process underscores the reverence for nature and artisanal skill deeply ingrained in Japanese culture. Matcha Unjonotomo The pride of Uji for centuries, Matcha Unjonotomo is thick and sweet, with luxurious vegetal flavors that create an extraordinary beverage. 4.9 ⭑⭑⭑⭑⭑ Based on 71 reviews Beyond the Ceremony Beyond its ceremonial role, matcha permeates various aspects of Japanese cuisine and confectionery. Its distinct flavor profile, characterized by a harmonious blend of umami, sweetness, and bitterness, lends itself to a myriad of culinary creations. From delicate wagashi (traditional sweets) to savory dishes like matcha-infused soba noodles, matcha serves as a versatile ingredient that celebrates both tradition and innovation in Japanese gastronomy. Moreover, matcha's association with health and wellness has contributed to its enduring popularity and newfound Western appreciation. Rich in antioxidants, vitamins, and amino acids, matcha is lauded for its potential health benefits, including improved metabolism, enhanced cognitive function, and relaxation. In a fast-paced society, the act of savoring a bowl of matcha offers a moment of respite, promoting physical and mental well-being. Symbolizing continuity between past and present, matcha remains an integral part of Japanese cultural identity. Its timeless allure transcends generations, bridging the gap between ancient rituals and modern lifestyles. Whether enjoyed in a serene tearoom or incorporated into contemporary cuisine, matcha continues to embody the essence of Japanese aesthetics, hospitality, and mindfulness, leaving an indelible mark on both the palate and the soul. More & More Matcha Earl Grey Matcha ORDER NOW White Peach Matcha ORDER NOW Very Berry Matcha ORDER NOW Matcha Jobetsugi (Thin Grade) ORDER NOW Free Domestic Shipping ✦ Quality Guarantee ✦ 30-Day Return Policy Free Domestic ShippingQuality Guarantee30-Day Return Policy MY ACCOUNT LOGIN INFUSIAST REWARDS DOWNLOAD THE APP FIND YOUR IDEAL TEA MY PERSONAL SHOP PRESS FEATURES Copyright © 2024 Harney & Sons Fine Teas, all rights reserved. We send special offers & news to valued customers who have opted in at www.harney.com. Our mailing address is Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546 Manage Preferences | Unsubscribe