+ DEFY BEING DISTRESSED +

Sent: Oct 16, 2023

When you think about or picture a DEFY BAG, what do you see? Hopefully you see a cool, well made bag that stands out for its badass aesthetic and over-built Made in USA quality. What many people probably really don't see is just how intricate each bag is. How many 'bits and bobs', d rings, buckles, and types of materials make up each and every bag. You see, for a small company like DEFY, we have a lot going on: Many skus, variations, bags, accessories etc.

'But hey DEFY, why are you telling me this on a glorious Fall Sunday?!'
Good question! Allow us to explain with a question:

If you look at the above picture, do you see a big difference between the gunmetal snap on the left and the distressed brass snap on the right? Believe it or not, there is a difference...it's just subtle.

We had a few people inquiring as to whether or not they received the correct distressed brass Mr Gripper. The answer is likely yes! In the past our snap supplier had very brass looking, dated snaps that we simply weren't wild about. Now we get more subtle ones.

DEFY cares about the details. We REALLY care about the details. We sweat the details :)

And we know that you, our DEFY Community does too. That's why we sent this quick email to let you know this seemingly small distinction. We're all bag nerds, you see. Guilty as charged!

We hope you have a glorious rest of your Sunday and we really appreciate each and every one of you. Thanks for DEFYING with us!!!

DEFY

4527 N. Ravenswood, Suite 105

Chicago, IL 60640

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+ DEFY BEING DISTRESSED + + DEFY BEING DISTRESSED + When you think about or picture a DEFY BAG, what do you see? Hopefully you see a cool, well made bag that stands out for its badass aesthetic and over-built Made in USA quality. What many people probably really don't see is just how intricate each bag is. How many 'bits and bobs', d rings, buckles, and types of materials make up each and every bag. You see, for a small company like DEFY, we have a lot going on: Many skus, variations, bags, accessories etc. 'But hey DEFY, why are you telling me this on a glorious Fall Sunday?!' Good question! Allow us to explain with a question: If you look at the above picture, do you see a big difference between the gunmetal snap on the left and the distressed brass snap on the right? Believe it or not, there is a difference...it's just subtle. We had a few people inquiring as to whether or not they received the correct distressed brass Mr Gripper. The answer is likely yes! In the past our snap supplier had very brass looking, dated snaps that we simply weren't wild about. Now we get more subtle ones. DEFY cares about the details. We REALLY care about the details. We sweat the details :) And we know that you, our DEFY Community does too. That's why we sent this quick email to let you know this seemingly small distinction. We're all bag nerds, you see. Guilty as charged! We hope you have a glorious rest of your Sunday and we really appreciate each and every one of you. Thanks for DEFYING with us!!! Copyright © 2023 DEFY, All Rights Reserved. Thanks for DEFYING with us! Mailing Address: DEFY4527 N. Ravenswood, Suite 105Chicago, IL 60640Add us to your address book unsubscribe from this list update subscription preferences