Dear FasciaBlaster Family, We are thrilled to announce a new priced financing round. If you did not get a chance to participate in our previous successful raise, where we secured over $3 million from our incredible community, advisors, and professional investors, then now is your opportunity. 🎞️You can watch the Series A+ Video or read on to learn more. Pro Tip: If you are familiar with Ashley’s story and the company’s founding, skip ahead to Minute 5:01 for our updates on the science, the business growth, and the new raise. A Special THANK YOU to First Round Investors: Your early support helped us achieve significant milestones. Here's what we accomplished with the previous $3M raised on WeFunder: Revenue Expansion: More than tripled the investment to generate an additional $10 million in revenue in 2022. Revenue has increased 54% in the 2 years since the last raise (compared to the previous 2 years). Channel Growth: Launched two successful lines of business BTB - the “FAA” Fascia Advancement Academy channel, training over 200 professionals and the “SPA” Service Partner Associates channel. We established strong SPA partnerships with leading brands like The Four Seasons LA and Fontainebleau Miami. Product Innovation: Brought 26 new, innovative products to market, further solidifying our position as the fascia vertical leaders in the health, wellness and beauty space. Global Expansion: Entered three new international markets: the UK, EU, and AU. Technology Development: Built the Beta version of our groundbreaking Fascia App. Strategic Budgeting: Recent reductions to all non-sales related G&A costs by an average of 40% will boost EBITDA to 15-20%, earning us best-in-class profitability among all eCommerce brands. The Road Ahead: A Strategic Investment Step We're not stopping here. This new financing round, a Series A+ priced round, will unlock several key benefits: Community Ownership: This raise allows us to offer our community the chance to officially become owners of Ashley Black, Inc as shareholders. We prioritize your involvement as "angel investors" and want you to participate in the entire journey to acquisition or IPO, not just be paid off as ordinary creditors by an equity firm with deep pockets. Setting Our Own Terms: By raising a smaller round on our own terms, we maintain control over our company's direction and valuation. We base our decisions on real metrics and long-term goals, not short-term market fluctuations. Alignment with Mission: We seek capital partners who share our values and mission. Our focus goes beyond chasing immediate topline revenue; we prioritize building sustainable value through strong customer channels that are further educated and engaged via the Fascia App, valuable professional education at our academy, and a controlled supply chain. We are creating a profitable, legacy company with strong EBITDA and we want to select partners who truly see the value of that combination. Strategic Flexibility: As interest rates stabilize and the capital markets reopen, this raise positions us for a well-timed next move, maximizing the benefit for our mission, community, and all our stakeholders. Pathway to Series B: While this round is a strategically priced A+, it paves the way for a larger B Series funded by a debt/equity partner aligned with our vision. Uses of Funds: This new financing round will be used to strategically invest in several key areas designed to accelerate our growth and profitability: B2B and Education Market Expansion: A portion of the proceeds will be allocated to expand our marketing and sales efforts within the SPA and FAA channels. Offering classes in new locations, expanding the sales and training staff and increasing exposure at the industry events will promote profitable growth in this important channel. New Marketing Channels: We plan to utilize a portion of the funding to explore and implement innovative marketing channels on new platforms and new distribution channels. This includes initiatives targeted towards attracting a broader customer base, with a specific focus on increasing brand awareness and product adoption among male consumers. This will allow us to reach new audiences and further promote the benefits of our fascia care products and educational resources. Supply Chain Vertical Integration and Inventory Optimization: The funds will be partially used to optimize our supply chain and inventory management processes, as well as expanding our access to nearshore and onshore manufacturing. This will improve efficiency, reduce reliance on high-interest financing options, and ultimately lead to a lower cost of goods. Fascia App Development: We are committed to ongoing development of the Fascia App. A portion of the proceeds will be directed towards enhancing app functionality and user experience. FDA Claims Expansion: The funding will also be used to implement a regulatory roadmap for obtaining expanded product classification and approvals for the products in therapeutic categories. What This Means for You: For the first round investors, we are deeply grateful for your early support and belief in Ashley Black, Inc. This new financing round is a testament to the value we have created in the last two years and the tremendous potential we see in the future of our business. For everyone, we are confident that the strategic use of these funds will further propel our growth and create significant value for all new and existing communities of investors. Next Steps: To sign up for all of our investor updates - Send us a message at [email protected] Send us a note here if you are interested in an investment of $25k or more. To Invest in the priced round - Per SEC rules, we cannot share the exact details of the round. Visit The Ashley Black WeFunder Page to learn more details. Early Bird Investors get a big discount! Make your investment now before we announce it to the public. This Friday March 29 - We will also be hosting a virtual investor call to discuss the new financing round, the first round notes conversion to stock, and answer any questions you may have. Space for live attendance is limited but we will answer all the questions submitted and post the recording for those who can’t attend live. Go here to sign up or ask a question: Investor Webinar We are incredibly excited about this next chapter for Ashley Black, Inc and we invite you to join us on our journey. Sincerely, The Ashley Black, Inc Team You received this email from ADB Innovations, LLC. If you would like to unsubscribe, click here.